We improved the image stack by focusing on product-only images, paired with our tried and tested design layout. Along with adding some more life to the images by improving the color scheme. We also incorporated lifestyle images and highlighted the product benefits.

During these changes, we noticed a lack of brand focus so we emphasized the product's branding. By enhancing the color scheme, we made subtle yet impactful improvements. This, combined with our cohesive design layout, ensured that we shone the light on the product's branding and reinforced brand trust for our potential customers.

To prove we had the winning formula we carried out a Split-Test over 6 weeks. As the results show our improved images stood at a 69% probability that our Version B was better. This version saw an increase across the board with improved CVR, increases in units sold, and total sales for this product.