To improve the visibility and appeal of our product, we implemented strategic changes to the listing’s title and main image in Version B. For the title, we carefully added high-performing keywords, enhancing its relevance and optimizing it for search engine rankings. This change was designed to improve our product’s position in search results, making it more likely to be seen by potential customers. By focusing on popular and relevant keywords, we aimed to lead the SEO leaderboard and boost exposure in a highly competitive market.

In addition to title optimization, we enhanced the main image to create a more visually striking effect. We improved the background, adding a dynamic visual element that catches the eye. We also displayed color variations of the product within the main image, making it stand out more in search results and providing customers with a clear view of the options available. These visual changes were intended to make the listing more engaging and appealing, helping to attract customer interest and encourage them to explore the product further.

Over a 4-week period, The split test results reveal significant improvements with Version B over Version A. Conversion rate increased from 0.14% to 0.183%, representing a 31.14% rise, which contributed to a boost in units sold, from 231 to 329—a gain of 98 units, or 42.42%. Total sales also saw a substantial increase, jumping from €1,568 in Version A to €2,207 in Version B, marking a 40.82% improvement. Additionally, Version B attracted 93 more visitors than Version A, with a sample size of 135,151 compared to 135,058. These results underscore the effectiveness of the listing optimizations, driving both higher conversions and increased revenue.

These results demonstrated an 87% probability that Version B performed better, highlighting the success of our improvements.